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While Google Shopping is all about product titles, Facebook Dynamic Ads is all about product images. And Facebook has fast become one of the most popular and effective marketing channels for merchants. As a primarily social platform, Facebook is big on imagery, being the first to introduce multiple image ads. Instagram (owned by Facebook) is a prime example of just how visually-focused the channel is.
In light of this, we wanted to see what we can do to help you maximize your performance on Facebook, Instagram as well as the whole Facebook audience network.
Say hello to the Image Designer.
With the Image Designer, you can do more – in less time.
The Image Designer is a quick and effective way for you to create highly customized image templates, by providing many more optimization possibilities. You have more than 200 icons to select from; you can shift, resize and rotate fields by pulling and dragging, and you can change color, transparency, font, etc. with specially designed editing tools. When applied to your feed, you turn all your product images into beautiful, compelling, informative creatives. Different templates can be assigned to different product ranges or segments. Save time by creating the templates in one place and apply them across multiple feeds.
You may have already noticed the new tab in your left navigation menu called “Designer”. This is where the magic happens.
Say more – by adding information to your picture
Show more – by merging multiple product images into one mosaic image
As is the case with all other data-edit boxes on the Productsup platform, the Image Designer allows you to perform bulk edits so that you can create compelling images for your all your products in just minutes.
In true Productsup nature, all edits are made using rule boxes and drag-and-drop logic. All changes can be previewed. Think of it as a simplified version of Photoshop, where you customize different layers of your image.
While inspired by Facebook, there are no limitations as to where you can export you enhanced images to. So, even though you can already begin exporting your optimized images to Facebook (including Instagram and the Facebook audience network), you can essentially enhance images for any marketing channel that accepts images with text. These images are great for retargeting, for example.
Please note that this is an additional paid service. Although the Image Designer tab is available for anyone to use and test, the actual Image Designer rule box (used to implement your saved template into your feed) will only be visible, i.e. available if it has been activated for your account.
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