The Productsup Blog
8 steps to migrate to new product data management software
Industry Tips & Insights 15 August, 2018
Want to migrate to a new ecommerce product data management software? Here’s how to get started. Maybe your current product […]
Supercharge your email marketing automation with dynamic product data
Industry Tips & Insights 9 August, 2018
The funnel can be a long and lonely place for a lead, and marketers are always looking for easier ways […]
How to please B2B buyers with winning product information [+ webinar]
Feed Management 2 August, 2018
B2B buyers have complex needs. Trying to cater to their searching and buying habits requires a variety of tools and […]
Huge audience, low CPCs: Bing Shopping ads (and how to master them)
Ecommerce channels 26 July, 2018
Bing Shopping ads provide unique opportunities for product marketing–they’ll even accept your Google AdWords feed. Here’s what you need to […]
How sellers can leverage their product feed for Amazon SEO
Ecommerce channels 17 July, 2018
In previous articles, we’ve covered the benefits of selling on Amazon and how to get started, as well as the […]
What retailers need to know about the Google Shopping Actions program
Industry Tips & Insights 12 July, 2018
We briefly mentioned the Google Shopping Actions program in our previous post about Google Express. But because the initiative is […]
5 most common Google Shopping errors & how to fix them [+ webinar]
Ecommerce channels 10 July, 2018
How can online retailers be sure their feed is Google-ready? Productsup sat down with Google’s Amanda Rodriguez, Performance and Shopping […]
Google announces new tools for retailers to track & increase in-store sales from online shoppers
Industry Tips & Insights 6 July, 2018
There’s no denying the impact online shopping (not to mention Google Shopping) has had on brick-and-mortar stores around the world. […]
Optimize ROAS in ecommerce with these data feed hacks (and custom labels)
Industry Tips & Insights 4 July, 2018
Optimizing ads for ROAS will require healthy data practices and strong Custom Label usage. Here’s how to turn the average […]
The 5 Google Shopping specification updates for 2018
Ecommerce channels 2 July, 2018
Google has released their 2018 update of specifications for the Google Shopping feed. For the most part, these changes should […]
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