Productsup provides a SaaS solution for product content integration, optimization and distribution. Our aim is to help brands and retailers to stay agile and be at the forefront of digital transformation.
Product feed management and data syndication has never been easier. Built with the business user in mind, Productsup excels in usability and innovation.
So you’re shopping online for a coffee maker and after entering your search query are presented with multiple similar offerings. Which one grabs your attention first? Our eyes are naturally drawn to the product that gives us a reward – a special offer. Whether the shopper actually ends up buying this product will be dependent on other factors too, but as we are driven by the desire to get “the best deal” we won’t let this product go unnoticed. This is why we have this thing called Google merchant promotions.
Previously Google had made it difficult for merchants to display their product ads as special offers. If you had a product on sale this would have to be “hidden” in the final price shown on a product ad. In 2012, the addition of special promotions to product listing ads was introduced. These added value above and beyond the price shown on the advert and product page.
However, this feature was only available to merchants in the US. THIS HAS CHANGED.
Recently this feature has been rolled out from the US to select countries in Europe, including the United Kingdom, Germany, and France, as well as in Australia and India.
Discounts, free gifts, spend-more-save-more deals
Note: You can only have up to 1000 active promotions at any time.
Naturally there are rules & regulations that these need to adhere to.
Promotions policies are also outlined in this quick guide.
Step 1: Fill out the merchant promotions interest form and
Step 2: Wait 1-2 weeks to see if you have been accepted to participate. If yes, proceed to step 3.
Step 3: Create promotions feed on GMC / or import feed to Productsup.
If you want to learn more about the specs for your promotions feed, click here.
Step 4: Submit promotions feed to GMC
Your promotion needs to be approved on both a policy and an SKU level before it is eligible for display. You can review the status of your promotion on the dashboard in GMC.
These next 2 steps are only necessary if your promotion is applicable to a specific set of products and not your entire feed:
Step 5: Link promotions to the existing product feed
Step 6: Submit product feed to GMC
Productsup has made it easy for you to add a promotions column to your existing product feed. With our smart conditional rule boxes, you can easily apply the relevant promotion IDs to the corresponding products.
Should you have many promotions and have created an individual feed for these, import it to Productsup to easily manage the data. We have an export template titled “Google Merchant Promotions” for you to easily submit the feed to GMC from there.
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