Productsup provides a SaaS solution for product content integration, optimization and distribution. Our aim is to help brands and retailers to stay agile and be at the forefront of digital transformation.
Product feed management and data syndication has never been easier. Built with the business user in mind, Productsup excels in usability and innovation.
You’ve probably heard the news that Google has added a new function to its Merchant Center to help advertisers format their Google shopping feeds more easily. The Feed Rules tab is a basic solution designed for merchants who have a small inventory of products and who need to make sure their feed complies with Google’s specification – otherwise, their products may be rejected.
Smaller companies with very basic feeds, wanting to merely get their data accepted by Google – for Google Shopping only. However, when it comes to truly optimizing your data and maintaining a clear overview, the feed rules feature certainly has its limitations – the most obvious one being that it serves one channel only: Google.
If you’re wondering how Google Feed Rules compare to the Productsup software, our on-demand webinar explains the following:
This will help you better understand what kind of business needs the new Google feed rules serve best.
Google will surely not be stopping here. In time we’ll probably be seeing more additions and improvements – and we’re keeping a keen eye on it.
To put it simply, nothing! Truth is, Google’s got nothing on our hundreds of data manipulation possibilities, lightning-fast processing speed, multiple import data sources, API integrations, live data preview, and machine learning capabilities (to name a few). Oh, and most importantly, it’s limited to one export channel only: Google.
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