The Amazon rainforest is the largest on earth and the Amazon river, the longest. Perhaps it only makes sense that Amazon Marketplace, with more than 310 million active customer accounts, is one of the most powerful ecommerce channels on the planet.
In fact, nearly half of all web shoppers go directly to Amazon for product searches. This means that by listing your products here, you aren’t just targeting the platform’s users, but online shoppers as a whole!
But let’s be honest, if you’re an online merchant, brand, or… well, anyone who has ever had access to the internet, you probably already know how big and powerful Amazon is, so let’s move on to what this article is really about: the benefits and possibilities of listing your products on Amazon and how you can get started today.
Before we dive in, let us remind you that there are different ways for retailers to gain visibility and sales on Amazon – and it’s important that you can tell these apart.
The differences can be seen in the graphic below:
Both approaches to product visibility on Amazon use a product feed as the foundation.
This article, however, is about listing your products on The Amazon Marketplace, not advertising them. If you’re looking for information on Amazon Sponsored Products and Headline Search Ads, read here.
It’s also important to note the difference between an Amazon Seller and a Vendor. A Vendor is a brand or manufacturer who acts as a supplier for Amazon, therefore selling in bulk directly to Amazon. From here, the marketplace sells the products with the note “Sold by Amazon.” A Seller, however, is a brand or retailer using the Amazon marketplace to sell their own products.
Today, we’ll focus on the benefits, requirements, and how to get started as an Amazon Marketplace Seller.
Amazon is a crucial selling platform for online merchants and brands, but why? Here are a few possibilities of what you can expect when you sell your products on Amazon:
A common myth about selling on Amazon is that third-party sellers (i.e. brands and retailers) don’t account for much of the channel’s total sales. The truth? According to Amazon, 50% of all items sold on the channel were by third-party sellers. Given the number of transactions that take place on the platform each year, that is a huge amount of business going directly to third-parties.
What about revenue share? In 2016, the reported revenue for Amazon sellers was around 22.99 billion USD!
Moreover, with 64% of households having an Amazon Prime account in the US alone, the opportunities for new customers, new markets, and an increase in overall revenue is huge.
With 11 global marketplaces and customers from 180 different countries, Amazon is the perfect starting point for brands and retailers looking to sell their products internationally. In fact, one-fifth of third-party sales already occur outside the seller’s home country!
On top of Amazon’s global reach, the ecommerce king also has 109 product warehouses or “fulfillment centers” across the world. An Amazon Fulfillment Center is basically where you can send and store your products until they are sold. This not only speeds up delivery times but it also means that Amazon can handle everything from the shipping and delivery of your products, all the way to returns, refunds, and exchanges.
With all of the logistics and a positive reputation already set in place, the global market is well within reach.
Above all else, one of the most powerful benefits of being an Amazon Seller is its solid reputation as a trusted brand. Shoppers on the marketplace trust what they are buying and have no questions or concerns about the process. Amazon has perfectly positioned itself in the ecommerce playing field to be the “one-stop shop” for its users, and because of its credibility, it is working. For sellers and smaller retailers, this means less work getting your name out there, because you are essentially already trusted and a part of Amazon’s great reputation.
Wondering how to get started? Here are a few key things you’ll need to do:
If you don’t already have one, you’ll need to create your Amazon Seller Central account, which you can do here. If you plan to sell more than 40 products per month, it makes financial sense to sign up for the Professional Plan, which is fit for volume selling. With this plan, the $0.99 fee per item sold is waived and you’ll only need to pay a $39.99 monthly subscription fee instead.
Amazon provides a unique template for each type of product sold on its marketplace. With varying regulations and requirements, it is important that you use the correct one. Try to avoid the common mistake of choosing the wrong template, as this will ensure your feeds rejection and a ton of wasted time. Check out all of the feed templates here.
*Note: With the Productsup Amazon API, you don’t need to worry about finding and using the correct template.
As with any large online marketplace, there are several rules and regulations that you’ll need to follow for both the structure and content of your product feed. Here are a few key things to keep in mind when creating an Amazon feed:
Although Amazon’s feed rules and regulations change depending on which types of items you are selling, you can usually count on the following mandatory fields:
Note: Amazon is well-known for changing specifications regularly. Therefore, you will need to keep track of any changes or updates they make at all times.
Sound like a lot to take into consideration? This is why Amazon recommends that volume sellers use a feed management tool for feed preparation and export.
Luckily, feed management and optimization is a Productsup specialty. Our software has everything you need to easily and quickly create and export the perfect product feed for Amazon Marketplace. But before we get into that, let’s talk about what expectations Amazon has of its sellers and why.
Amazon Marketplace has no shortage of buyers or sellers. Therefore, they aren’t afraid to make access to their marketplace as a seller a bit VIP. With some of the strictest feed requirements of any online marketplace, a high-quality feed is not only needed for a high performance but for your listing to be accepted at all. Let’s look at a few reasons why your Amazon feed should be perfect:
Amazon could not have built an international ecommerce empire without establishing consumer trust and providing excellent service along the way. Because of this, they have set their standard high for brands and merchants looking to sell on their marketplace. If your products are incomplete, inaccurate, or do not abide by their strict rules and regulations, they have no problem disapproving your product. They will, however, provide a feedback message as to why it was rejected, allowing you to correct the issue.
It’s no secret that Amazon, being a massive online marketplace, has millions of merchants and brands using it to sell their products. This does, however, make for a highly-competitive sales environment. By providing high-quality product content, you are increasing the chances of your products standing out from the crowd and being seen by users who are ready to buy.
If you’re feeling a bit overwhelmed by any of the above, we don’t blame you. It is a lot to think about, especially when you have thousands of products that you want to list! That’s why Productsup is here. Our software is perfectly suited to take the time commitments and stress out of preparing and exporting a high-quality Amazon feed. With us, your products will be listed in no time!
As a global leader in product content management and optimization, it only makes sense that the Productsup software makes it easy for brands and retailers to list their products on Amazon Marketplace.
Once you have your Seller Central account setup with a Professional Plan, you’re able to authorize Productsup to send and receive product content from your account. From here it is smooth sailing thanks to the many tools and services we have to help you prepare, optimize, and export the perfect Amazon export. These include:
Want to get started? If you are ready to list your products on Amazon and see increased sales and revenue as a result, then Productsup is for you. Not yet convinced? Read how our client was able to list 15,000 products in just 24 hours using the Productsup software!
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