There is an evolution taking place in the world of e-commerce, in which Productsup plays a key part. With the market expanding, more and more budget is being allocated to product listing ads and campaigns driven by product data. In order for marketers to utilize the full revenue potential of the channels they wish to sell their products on, they need to start by gaining control of their product data feed.
Whether you call it a shopping, merchant or product data feed, the task is still to deliver a high quality file that contains a list of all your products and their attributes. The better your product data feed, the better your online visibility and, in turn, the better your performance. That’s where Productsup comes in.
Daniela da Silva
Hauke J. Wiese
Jurgen de Vries
Gary MacDonald Kerr