Learn how to maximize your ad campaigns on Facebook.

Once primarily a social network for friends and family to communicate with one another, to follow and like news and activities, Facebook has transformed over the years to become a highly effective digital marketing platform.

In this comprehensive guide we analyze all the advertising options available with Facebook, focusing on those most relevant to e-commerce and providing valuable insights, expert tips and detailed explanations.

Find all the answers to your questions in one place and untangle the complex web that is Facebook Advertising.

In this eBook we cover:

  • An introduction to Facebook and the role it plays for online retailers and digital marketers today
  • A look into the channel's extensive advertising options, including the various ad objectives, formats, placements and targeting possibilities
  • The steps you need to take in creating a Dynamic Products Ads campaign
  • A detailed look at Facebook’s individual feed requirements and specifications
  • Special Productsup Platform features that will help you easily prepare a product data feed of the highest quality for Facebook (including our unique image manipulation features)
  • The various selling opportunities on Facebook for businesses
The ultimate Facebook Advertising Guide for Ecommerce 2016

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About the author

Daniela Da Silva

Head of Corporate Marketing