No matter where or how your customers encounter your products, they expect a great experience across channels. Managing that experience – from beginning to end – has become increasingly difficult due to a complex network of product data sources and channel destinations. How can businesses keep up in an ever-evolving and increasingly competitive market?

Product Experience Management for Dummies is the most comprehensive guide dealing with product experience management (or PXM) to date. This ebook is packed with insight on how to make sure customers have a consistent and compelling experience with your products at every touchpoint.

What you'll get:

  • Practical insights on how to craft compelling product experiences
  • A step-by-step process to set your product data up for success
  • Hands-on guidance on available software solutions and organisational tactics for a successful PXM upgrade
  • A final checklist for truly effective PXM
Product Experience Management for Dummies

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About the authors

John Evans

Director of Product Marketing at Akeneo

Salvatore Accaputo

Managing Director at EIKONA Media GmbH

Daniela da Silva

Head of Corporate Marketing at Productsup