Start selling on one of the most trafficked online marketplaces in the world!

Amazon Marketplace is leveraged by shoppers during every stage of the buying journey – from initial product research to final transaction. As one of the most lucrative sales channels in the world, Amazon is an essential touchpoint for brands and online retailers to increase revenue and maintain relevance.

As one of the most crowded and complex online marketplaces, Amazon can be difficult for new sellers to navigate. Understanding the Amazon ecosystem and what opportunities it provides to sellers is key to overcoming the tough competition and realizing your company’s full revenue potential.

In our comprehensive guide, we’ll simplify Amazon’s complex environment and provide a complete introduction of everything you need to know in order to start leveraging Amazon Marketplace as a third-party seller through Amazon Seller Central.

In this guide you'll learn:

  • Which of the 3 fulfilment options is best for your business
  • The difference between product visibility & buyability and why they matter
  • How to boost your search rank and win the Buy Box
  • Amazon’s product feed rules and specifications & the role of high-quality data
  • How to drive performance with Amazon Brand registry, Enhanced Brand Content, and through the unique advertising opportunities available to third-party sellers

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About the author

Gina Beach

Copywriter & Content Curator
With nearly five years of experience in the B2B playing field, personalizing communication strategies is both Gina’s strength and passion. Aside from transforming tech-talk into digestible, educational content, she enjoys traveling and winning pun wars.