Amazon Marketplace is leveraged by shoppers during every stage of the buying journey – from initial product research to final transaction. As one of the most lucrative sales channels in the world, Amazon is an essential touchpoint for brands and online retailers to increase revenue and maintain relevance.
As one of the most crowded and complex online marketplaces, Amazon can be difficult for new sellers to navigate. Understanding the Amazon ecosystem and what opportunities it provides to sellers is key to overcoming the tough competition and realizing your company’s full revenue potential.
In our comprehensive guide, we’ll simplify Amazon’s complex environment and provide a complete introduction of everything you need to know in order to start leveraging Amazon Marketplace as a third-party seller through Amazon Seller Central.