CPG leaders and their retailers estimate that one-third of trade promotion spend generates negative returns. This is because modern businesses are struggling to upgrade from “share of shelf” thinking to the “digital shelf.” In order to stay competitive, CPG leaders need to reevaluate their data and how they use it.

 

Stronger data management practices will not only help marketing and sales work more efficiently, but also accurately allocate funds between online and offline efforts.

 

To start modernizing your practices and boost returns on trade promotions, check out this report from Forrester.

The report will help you:

  • Reduce trade spend waste
  • Turn data into insights
  • Differentiate and choose between data syndication services
  • Understand the importance of data for in-store and online tactics

Get your copy

About the Author

George Lawrie

Vice President and Principal Analyst