There are different types of Google product data feeds, each of which serves a different purpose. This guide is about Google’s primary and most common “Online Products Feed,” popularly known as the Google Shopping Feed. This feed contains all your product information and attributes.

This is the data file you submit to Google Merchant Center, and, in order for Google to accept your products, your shopping feed needs to adhere to some very specific (and often changing) rules and requirements.

Success in Google Shopping ultimately begins with the quality of your product data feed. Here’s how to make it happen.

In this eBook we cover:

  • An overview of all the unique specs for Google's "Online Products Feed," a.k.a Shopping Feed - a prerequisite for Google Shopping campaigns
  • Important requirements that your feed must adhere to in order for it to be accepted by the Google Merchant Center and for your products to appear on Google Shopping
  • Added recommendations that will help you improve your ranking with Google to ultimately boost your products' visibility
  • Special tips that are not shared on Google's feed spec pages but that have been learnt and acquired by experts through years of industry experience
  • Specific features, services and data edit rules on the Productsup Platform that have been deisgned to help simplify your input and maximize your output
mockup-google-shopping-feed-guide-perspective

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About the author

Daniela Da Silva

Head of Corporate Marketing, Productsup
Daniela is passionate about the art of communication and its power to form, inform and transform. With over four years of experience as a B2B marketer, she has developed an eye for precision and a drive for creating and sharing high-quality content.