There are different types of Google product data feeds, each of which serves a different purpose. This guide is about Google’s primary and most common “Online Products Feed,” popularly known as the Google Shopping Feed. This feed contains all your product information and attributes.
This is the data file you submit to Google Merchant Center, and, in order for Google to accept your products, your shopping feed needs to adhere to some very specific (and often changing) rules and requirements.
Success in Google Shopping ultimately begins with the quality of your product data feed. Here’s how to make it happen.