Do you work with Google Shopping ads or Local Inventory ads, or use Google to advertise and sell products? Then you’ll need a Google-approved product data feed.

We made a complete guide to all of the specifications (both required and optional) to help you master your feed. Plus, we also added key insider tips and tricks to help you make the most of your feed and sell more.

In this eBook we cover:

  • An overview of all Google’s Shopping feed specifications
  • Important requirements to follow and ensure your feed is approved by Google
  • Best practices to help you improve rankings with Google and ultimately boost product visibility
  • Insider tips acquired by experts through years of industry experience
  • Specific features and services on the Productsup Platform designed to help you make the most of Google Shopping

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About the author

Daniela Da Silva

Head of Corporate Marketing, Productsup
Daniela is passionate about the art of communication and its power to form, inform and transform. With over four years of experience as a B2B marketer, she has developed an eye for precision and a drive for creating and sharing high-quality content.