Online retailers often believe that in order to sell products online they simply need to distribute their product catalog to ecommerce channels. However, while this may work in theory, the visibility of your products and the performance of your product ads rely heavily on the *quality* of your data. If you want to maximize your results, product feed optimization is essential.
While this in an ongoing process, there are several quick optimizations you can do to raise the quality of your feed.
This handy guide reveals seven basic data optimizations that will help you get started.