Productsup has over 2000+ digital marketers around the globe creating ecommerce feeds on the platform–and Google Merchant Center is unquestionably the most popular export channel.
However, the Merchant Center has a long list of specifications regarding how you need to submit your Google Shopping feed, and they’re regularly being updated. If your feed is not formatted correctly, or if you don’t provide the required product information, Google will penalize you. They may even disapprove your feed entirely, meaning your products won’t be displayed online.
We have pulled together the most common Google Shopping feed errors and mistakes that we’ve witnessed ecommerce marketers make over the years.