In the age of the always-connected multi-channel buyer, product content is what differentiates shopping experiences, drives purchase decisions, and influences product experience.

The need for more content, with greater relevance, in an expanding universe of touchpoints, has stretched product and IT teams beyond their limits.

How can technology help resolve these challenges? And what is the landscape of technology solutions that enable teams to deliver content with relevance and consistency across all marketing and sales channels?

What you'll learn:

  • How product content can influence your results
  • Differences in B2C and B2B buyer behavior
  • Challenges of the modern product content team
  • Best technology solutions for product content management challenges

Watch the webinar recording:

Presented By

Bruce Eppinger

Senior Analyst serving Ebusiness and Channel Strategy Pros
@ Forrester

Christopher Holley

Enterprise & Commerce Client Partner
@ Productsup