Productsup has partnered with some of the world’s most reputable technology providers to mutually offer a more comprehensive and effective solution for online marketers in e-commerce.
“Integrated with Productsup, Marin Software automates the product data management process, saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. With this strategic alliance, digital marketers can now create campaigns within the Marin Software platform that will be automatically paused as inventory levels fluctuate and optimized as new products are introduced into the feed.”
Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend across the web and mobile devices. Offering an integrated platform for search, display and social, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.
“Integrating with Productsup’s robust feed management solution allows Adobe Media Optimizer to solve the common operational and tactical headaches that come with advertisers needing to work with two separate departments for product ad management. We are excited to expand upon Adobe Media Optimizer’s capabilities.”
Adobe Media Optimizer, one of six solutions in Adobe Marketing Cloud, is the industry’s most advanced digital advertising platform delivering ad management, optimization and forecasting across search, display and social media channels. Used by more than 500 global customers, Adobe Media Optimizer delivers more than 300 million prospects each month and manages more than $2 billion in annualized ad spend on behalf of its customers.
“With Productsup, IBM clients can ensure a complete and seamless export of their product data, tailor it to various marketing channels, and enrich it with valuable information using IBM Watson technology.”
IBM WebSphere Commerce is a cross-channel platform with which online retailers can gather information about customers and transactions, in order to individually target customers with relevant content and offers, provide an optimized mobile experience and to react more quickly to new market opportunities.
“The integration between Productsup and Akeneo PIM allows e-merchants to benefit from a simple solution that enables them to effectively distribute their products on different international marketing channels. This great partnership serves to extend the Akeneo connectivity and to reduce the time to market for our customers.”
Akeneo is a fast growing company providing a PIM (Product Information Management) made to drastically simplify catalog management processes. Our intuitive software, leader on the open source PIM market, helps merchants to centralize, harmonize and translate their product data.
“With Productsup you can ensure that your product data is always up to date and tuned to the requirements of the price search engine being used. Combined with the intelliAd Performance Marketing Platform, you will also benefit from numerous synergy effects and can manage all data on one central platform. Additional efficiency gains and comprehensive success controls also guarantee that a boost is achieved and performance goals reached.”
intelliAd offers agencies and advertising customers a Performance Marketing Platform with which advertisers can comprehensively measure, understand and optimise their online and offline campaigns. Only with intelliAd is the recording, saving and processing of data carried out exclusively in Germany. Companies are able to analyse the customer journey in its entirety using intelliAd Customer Journey Tracking. This comprehensive data basis flows directly into the bidding optimisation of Bid Management for search, display and Facebook. intelliAd Programmatic Advertising optimises the display of advertisements in real time.