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“Integrated with Productsup, Marin Software automates the product data management process, saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. With this strategic alliance, digital marketers can now create campaigns within the Marin Software platform that will be automatically paused as inventory levels fluctuate and optimized as new products are introduced into the feed.”
— Dan Morris, Director of Product Marketing, Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend across the web and mobile devices. Offering an integrated platform for search, display and social, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

“Integrating with Productsup’s robust feed management solution allows Adobe Media Optimizer to solve the common operational and tactical headaches that come with advertisers needing to work with two separate departments for product ad management. We are excited to expand upon Adobe Media Optimizer’s capabilities.”
— Tim Waddell, Director of Product Marketing for Advertising Solutions, Adobe

Adobe Media Optimizer, one of six solutions in Adobe Marketing Cloud, is the industry’s most advanced digital advertising platform delivering ad management, optimization and forecasting across search, display and social media channels. Used by more than 500 global customers, Adobe Media Optimizer delivers more than 300 million prospects each month and manages more than $2 billion in annualized ad spend on behalf of its customers.

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Productsup is the leading cloud-based solution for product data management. Import product data from multiple sources, analyze and optimize it, and distribute custom feeds to unlimited destinations - quickly and easily.