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Google Shopping ads are a highly lucrative revenue stream for brands and online retailers. These feed-based campaigns dynamically pull product information from a product data feed, also known as a Google Shopping feed, which is submitted to Google Merchant Center.

Skyrocket your campaign performance with Productsup – sell more, easier & faster

Understand and be in full control
of your product data feed

  • No coding is required thanks to drag-and-drop logic, meaning you can edit your data quickly & easily
  • Understand and verify the changes to your feed with a visual interface and a live data preview
  • Be in the driver's seat and have the power to unlock the revenue-generating potential of your feed
Screenshot of the Platform – Product Data Feed

Improve product feed quality
and minimize errors

  • Scan your entire feed in seconds to identify warnings, critical errors and improvement potential
  • Get automatic best practice recommendations and optimize your feed at the click of a button
  • A/B test your feed to evaluate the impact of changes and to identify the best performing version
Screenshot of the Platform – Product Data Feed

Get your products on Google
in a fraction of the time

  • Save time by replacing manual tasks with automated processes, from data mapping to scheduling
  • Streamline processes by eliminating the middle man –
    no more waiting on IT or agency support
  • Work with a state-of-the-art technology capable of processing feeds of any size within minutes
Export to Google Shopping

Boost performance and advertise smarter

  • Increase product visibility and CTR with a perfectly structured feed and compelling product data
  • Import Google analytics data and maximize ROI based on performance insight
  • Identify poor performing products and exclude them from export, or shift budget to best selling items
Boost performance with compelling product data

More than 2,000 digital marketers already manage and optimize
their product data feeds with Productsup

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“It doesn't matter how complicated, how complex the change is that you want to apply, there are always a lot of rules that will solve that problem in a very easy way.”
Elena Polit, Visual Meta
Elena Polit

Head of Facebook Advertising

“I find Productsup really easy to use, because you can see the changes in your feed right away. This helps us to test suggestions fast and see what the benefit is.”
Martin Lethert, Trivago
Martin Lethert

Display Email and Affiliate Marketing

“I would recommend Productsup to any organization that is looking to enable their marketers to unlock better ROI from their marketing portfolio.”
Michael Lee, Fanatics
Michael Lee

Director of e-Marketing

Smart features built for you

Feed template with integrated specs

Build a perfectly structured, channel-ready feed from the start

Google Merchant Center API

Ensure Google Shopping is always stocked with your most up-to-date product information

Automated field mapping

Automatically integrate and map any product attribute to the relevant Google field with a single click

Automated category mapping

Automatically assign the correct Google category for every individual product in your feed

GTIN analysis

Identify products that are missing or have broken GTINs – then remove them with just a click

Merchant Center error alerts

Fix errors fast with our Merchant Center API – get instant error alerts directly on the platform

Google category translation

Automatically translate your existing Google taxonomy into another language

200+ ways to edit your data

Cleanse, update and optimize your feed with a wide selection of predefined rule boxes

Unique ID generator

Missing product IDs? Create unique IDs for every single item in your inventory in minutes

Bulk image correction

Trim or resize your product images as needed with just one click

Website data crawler

Create or enrich your feed by retrieving the source code of product detail pages on your website

Delta uploads

Save time by only including new or updated products in your export instead of processing the entire feed

World-class support

Independent, but never alone

From the initial platform onboarding to unique feed challenges, our support team is with you every step of the way.

  • Dedicated Integration Manager
  • Available in every time zone
  • Fast, friendly and free of charge

The Productsup Support Team

Client success

Peak Ace Case Study

Learn how Peak Ace increased
impressions by 40% on Google Shopping

Given the flexibility and numerous possibilities offered by Productsup, we were able to not only create data feeds quickly, but also to optimize and adjust them to match the individual channel requirements.

Karol Majer – Sales Consultant at Peak Ace

Become a true Google Shopping feed expert
with our free learning resources

Google Shopping Feed Error Guide

11 Common Google Shopping Feed Errors & How to Avoid Them


Google Shopping Feed Best Practice Guide


Introduction to
Google Manufacturer Center

Overview of Google feed types supported by Productsup


  • Google Analytics
  • Google Express Orders
  • Google Shopping Orders
  • Google Spreadsheets
  • Google Merchant Center Statuses
The Productsup Ecosystem, Import/Export


  • Google Shopping Feed
  • Google Merchant Promotions
  • Google Local Inventory Ads
  • Google Product Inventories
  • Google My Business Listings
  • Google Dynamic Text Ads
  • Google Dynamic Display Ads
  • Google Hotel Ads
  • Google Product Ratings
  • Google Manufacturer Center

Want to prepare high-quality Google
Shopping feeds with just a few clicks?

Try Productsup.
Request free demo