Product Data Optimization involves modifying or enhancing product attributes to create a high-quality, complete and up-to-date feed, that complies with the individual requirements of selected shopping and marketing channels.
Actively optimizing product data feeds ensures better visibility in search results and unlocks the full potential of ad-campaigns. As these are marketing KPIs, marketers should be able to control this process. Productsup provides a software with which marketers can do this straightforwardly, without having to rely on IT resources.
In the world of e-commerce, retailers rely on shopping and marketing channels to increase their visibility online. Unless they are a reputable and sought after brand, there is simply no other way that a shopper will know about them or “stumble” upon them as we would ordinarily do in a shopping mall.
When an online shopper searches for a product, the respective channel they are searching on scans its inventory to list those products that deem most relevant to that shopper’s query.
You need to make sure that your feed is optimized to appear in those results.
Ultimately, your data feed is your differentiating factor when it comes to achieving online visibility of your product ads.
It is marketers who are responsible for ensuring and increasing visibility of a store’s product ads. The performance of these product ads, however, is driven by the quality of the feed that is submitted to the shopping channel, so it is the marketers’ job to leverage the quality of this feed. If they are able to manage the product data independently without having to wait on IT to perform the changes, a massive increase in efficiency is achieved.
There is no actual limit to the number of products or product data feeds that the platform can process, store, import or export. The software is highly scalable and robust, so you can import as many data feeds as you need, and export these to an unlimited number of channels, with no resulting down-time or decrease in performance.
What’s more, you can work with as many different sites as you want to under one account. For example, a merchant who operates in 7 different countries can manage the product data for each country’s website individually, all from the centralized platform. Similarly, an agency can manage multiple clients and the product data of each client’s individual websites the same.
The software is compatible with all formats and regardless of the source, all import feeds can be merged to create one master product data feed. However, .csv and .xml files are usually easier to work with.
With Productsup you can literally export to any destination you desire.
We have incorporated pre-configured templates, each tailored to the specifications of the most well-known export channels, ranging from marketplaces to affiliate- and comparison shopping engines, retargeting networks and even social media platforms.
If however you wish to export to a channel that is not listed, we will gladly add this channel for you. You can export to your business or agency partners if they require a feed. Your choice of where you can export to is limitless. With our “Blank-Export” feature you can even create individual export templates and download your feed to your desktop, or export it directly to your online shop.
There is no geographic restriction for where you can export to. Data feeds can be exported worldwide so if you have a shop that operates around the world you can manage the product data from one central location.
The platform interface is available in English, German and French. However regardless of your choice of language settings, a data feed of any language can be edited and enhanced. This is because the software recognizes the words as pure data and not a specific language. All special characters, such as ä, ß, ©, ç, ê, ñ, etc. are supported, as the platform is compatible with UTF -8, UTF -16, UTF -32 and Iso-8859-1. Basically, it can work with Latin, Asian and Cyrillic languages.
What does this mean? If you are a multinational merchant with a web shop in many different countries, you can manage the product feeds for all your stores from this one central platform.
Productsup is the leading product data management tool in the industry.
Despite some attempts at providing software specifically designed to manage product data feeds, there is simply no other software available that is as advanced and as easy to use as the Productsup platform.
The platform is intuitive, intelligent, robust and highly-scalable.
Not only does it analyze your feed to reveal areas where your data can be improved, but goes one step further to suggest the necessary actions that should be applied in order to enhance the data immediately. With Productsup, entire data feeds can be edited and enhanced in a matter of minutes, as opposed to several hours or days.
The feed that your ecommerce platform creates is a copy-paste from your online shop. The data it creates will not meet the unique requirements of the various marketing and shopping channels you are working with. If you export this data to Google Merchant Center for example, they will come back to you with a long list of edits required.
Additionally, in your online shop your product titles may not contain crucial attributes, such as color for example, as this would appear separately for customers to select. It does not need to be a part of the title. When you then export the feed to shopping channels it is not complete.
In effect, using your e-commerce platform, you can only create one, incomplete, suboptimal feed.
A PIM system is more like a centralized catalog of your raw product data, linked directly to your shop system and used for order management, as opposed to deep-dive data manipulation and enrichment. PIM systems do not allow for automated data optimization, or for the creation of tailored marketing feeds. They are not concerned with SEO and are functionally limited when it comes to online marketing application. Your PIM system is more like the bridge between your online and offline product catalogue.
Upon signing the contract, we take you through an on-boarding process, where a dedicated Productsup expert teaches you the ins and outs of the platform. This person will be your point of contact for the next month, and after that you will still have an additional 10 hours free support per month.
We have an online help center where all major editing tools are explained and examples provided. It is constantly updated and you can refer to it at any time and as many times as you need.
Our customers also get access to our introduction video that guides you through the platform features and functions. Furthermore, we hold live webinars on diverse topics, including industry updates, platform updates as well as platform features.
We want to make sure you feel secure and comfortable with our platform and are committed to achieving this.
The Productsup platform can be utilized by marketers working in many different industries, therefore we operate a flexible pricing structure, tailored according to your individual business model. However, a general rule of thumb is to calculate the monthly fee based on the number of SKUs you are handling. We are upfront about our costs upon initial contact and there are no hidden costs. Any additional or specialist services required (e.g. website crawler) can be tested prior to purchase. We also offer one month free support with dedicated feed manager following onboarding and up to 10 hours free support per month after that.