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Google Product Categories: make taxing taxonomies easy and automated

Industry Tips & Insights 23 May, 2018

Defining Google product categories is one of the most simultaneously crucial and confusing steps in managing a product data feed. […]

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17 Winning Targeting Tactics with Facebook Dynamic Ads

Ecommerce channels 15 May, 2018

Facebook’s advertising platform offers remarkably advanced targeting capabilities. That’s not only because of its rich pool of information about its […]

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Product content optimization for retailers: Why it should happen sooner than you think

Industry Tips & Insights 8 May, 2018

Product content optimization can be defined as modifying or enhancing product attributes to ensure high-quality, complete, and accurate content. Traditionally, […]

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Facebook Marketplace ads bring retailers closer to purchasing intent

Ecommerce channels 3 May, 2018

The Dynamic ad gets a new placement on Facebook Marketplace. This may give online retailers one of their most actionable […]

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The YouTube Ad formats driving ROI for retailers (and how to use them)

Ecommerce channels 26 April, 2018

Video campaigns get 100% higher CTRs than their static counterparts. Here is every online retailer’s introduction to making YouTube ads […]

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How Facebook Dynamic Ads Can Help You Boost Ecommerce Sales [+Free Guide]

Ecommerce channels 24 April, 2018

Online advertising has come a long a way in the last few years: On the one hand, Internet users are […]

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Insider Tips from the VP of iPrice, Southeast Asia’s Comparison Shopping Engine

Industry Tips & Insights 19 April, 2018

In our expert interview series, marketing professionals from different industry sectors and regions share their thoughts and insights on digital […]

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Amazon Seller Central or Vendor Central: Which is right for you?

Ecommerce channels 10 April, 2018

For those of you who are already confident in your decision to become an Amazon Seller, we’ve outlined the rules, […]

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Productsup CMO accepted into Forbes Communications Council

Productsup news 4 April, 2018

Productsup CMO, Marcel Hollerbach, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, […]

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Where to Meet Productsup in Q2 2018

Productsup news 27 March, 2018

This year has been absolutely packed with industry events, and we’re not even half way through! From ShopTalk in Vegas […]

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Productsup provides a leading platform for product content integration, syndication and feed management. The SaaS solution helps enterprise brands and retailers to stay agile and to be at the forefront of digital transformation.