Successfully run and optimize your Facebook Dynamic Ad campaigns

Facebook Dynamic Ads are one of the most sophisticated and powerful ad formats available for retailers today.

By understanding and using the format’s versatile campaign settings and tools, ecommerce marketers can maximize sales results–while staying within their advertising budget.

In this comprehensive guide, we’ll take you through everything you need to know to ensure a high-performing Dynamic Ads campaign – from initial set up to basic steps, best practices, and awesome tools.

This eBook will help you to:

  • Understand how Facebook Dynamic Ads work
  • Setup the Facebook pixel and events tracking
  • Find the right targeting strategy for your business
  • Create effective ad campaigns, including best practices for bidding, creatives and budget
  • Measure and optimize your campaign’s performance

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About the author

Carolin Pelz

Senior Marketing Campaign Manager, Productsup
With over six years of experience in marketing and campaign management, Carolin enjoys the game of optimization as much as she loves learning and helping others grow. At Productsup, her aim is to share relevant and practical content to help ecommerce marketers of all stripes improve their performance using feed-based promotion channels.