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Google Merchant Center: the what, why, and how to master it

Ecommerce channels 18 September, 2018

Whether you’re a small local shop or an international corporation, in order to advertise on Google, you’ll need to work […]

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Drive in-store foot traffic with Google Local Inventory ads

Ecommerce channels 4 September, 2018

Google Local Inventory ads are yet another incredible avenue for brands and retailers using Google Shopping to reach their customers. […]

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What retailers need to know about the Google Shopping Actions program

Industry Tips & Insights 12 July, 2018

We briefly mentioned the Google Shopping Actions program in our previous post about Google Express. But because the initiative is […]

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5 most common Google Shopping errors & how to fix them [+ webinar]

Ecommerce channels 10 July, 2018

How can online retailers be sure their feed is Google-ready? Productsup sat down with Google’s Amanda Rodriguez, Performance and Shopping […]

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Google announces new tools for retailers to track & increase in-store sales from online shoppers

Industry Tips & Insights 6 July, 2018

There’s no denying the impact online shopping (not to mention Google Shopping) has had on brick-and-mortar stores around the world. […]

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Google Shopping feed specification updates for 2018 are here

Ecommerce channels 2 July, 2018

Google has released their 2018 update of specifications for the Google Shopping feed. For the most part, these changes should […]

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Shopee marketplace increases Google Shopping traffic by 1000%

Productsup news 21 June, 2018

It’s common knowledge that brands and online retailers need visibility in order to increase sales and boost traffic from different […]

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Google Product Categories: make taxing taxonomies easy and automated

Industry Tips & Insights 23 May, 2018

Defining Google product categories is one of the most simultaneously crucial and confusing steps in managing a product data feed. […]

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How to increase impressions on Google Shopping by 40%
[Case Study]

Ecommerce channels, Industry Tips & Insights 28 November, 2017

Do you run campaigns on Google Shopping? Do you want to increase your performance? If so, we’d like to let […]

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Boost product discoverability with Google Showcase Shopping Ads

Ecommerce channels 7 November, 2017

When it comes to ecommerce, for retailers and Google alike, the goal is product discoverability. While it may seem straightforward, […]

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