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What retailers need to know about the Google Shopping Actions program

Industry Tips & Insights 12 July, 2018

We briefly mentioned the Google Shopping Actions program in our previous post about Google Express. But because the initiative is […]

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5 most common Google Shopping errors & how to fix them [+ webinar]

Ecommerce channels 10 July, 2018

How can online retailers be sure their feed is Google-ready? Productsup sat down with Google’s Amanda Rodriguez, Performance and Shopping […]

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Google announces new tools for retailers to track & increase in-store sales from online shoppers

Industry Tips & Insights 6 July, 2018

There’s no denying the impact online shopping (not to mention Google Shopping) has had on brick-and-mortar stores around the world. […]

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The 5 Google Shopping specification updates for 2018

Ecommerce channels 2 July, 2018

Google has released their 2018 update of specifications for the Google Shopping feed. For the most part, these changes should […]

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Shopee marketplace increases Google Shopping traffic by 1000%

Productsup news 21 June, 2018

It’s common knowledge that brands and online retailers need visibility in order to increase sales and boost traffic from different […]

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Google Product Categories: make taxing taxonomies easy and automated

Industry Tips & Insights 23 May, 2018

Defining Google product categories is one of the most simultaneously crucial and confusing steps in managing a product data feed. […]

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How to increase impressions on Google Shopping by 40%
[Case Study]

Ecommerce channels, Industry Tips & Insights 28 November, 2017

Do you run campaigns on Google Shopping? Do you want to increase your performance? If so, we’d like to let […]

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Boost product discoverability with Google Showcase Shopping Ads

Ecommerce channels 7 November, 2017

When it comes to ecommerce, for retailers and Google alike, the goal is product discoverability. While it may seem straightforward, […]

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Inside a Digital Marketer’s Mind –
with Evan Kirkpatrick (Elite SEM)

Industry Tips & Insights 27 October, 2017

In our series “Inside a Digital Marketer’s Mind,” marketing experts from various industries tell us their thoughts on the current […]

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Google Manufacturer Center
– Why it matters and how it works

Content Syndication 12 October, 2017

Although Google Manufacturer Center was introduced to the US market in 2015, it was not until 2017 that it expanded […]

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