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[VIDEO] 6 tools to unlock cross-border ecommerce success

Industry Tips & Insights 5 December, 2019

Cross-border purchases are becoming more and more common by today’s consumers. Is your business’s international sales strategy as strong as […]

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Google Marketing Live 2019: What’s to become of Google Express (and more!)

Ecommerce channels 21 May, 2019

The recent Google Marketing Live event revealed a number of new opportunities for brands and retailers. There are new ad […]

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All US retailers can now upload products to be eligible in Google search results—for free

Ecommerce channels 28 February, 2019

Retailers in the US can now upload product data directly to Google Merchant Center. This update comes with two key […]

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Google vs. Facebook Local Inventory ads: which will drive foot traffic for you?

Ecommerce channels 11 December, 2018

The growth of online shopping has had a profound impact on brick-and-mortar retailers. These businesses have been using a mixture […]

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Google announces new tools for retailers to track & increase in-store sales from online shoppers

Industry Tips & Insights 6 July, 2018

There’s no denying the impact online shopping (not to mention Google Shopping) has had on brick-and-mortar stores around the world. […]

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Google Product Categories: what they are and how to automate them

Industry Tips & Insights 23 May, 2018

Defining Google product categories is one of the most simultaneously crucial and confusing steps in managing a product data feed. […]

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Google Express gives retailers a marketplace of their own

Ecommerce channels 21 March, 2018

Google Express is not exactly new, but this may be the channel for retailers looking to expand their digital touchpoints. […]

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Automate AdWords text ads using your data feed (2 of 2)

Ecommerce channels 27 February, 2018

In our previous article about AdWords expanded text ads, we provided an overview of what they are, how they evolved […]

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An intro to Google AdWords expanded text ads (1 of 2)

Ecommerce channels 20 February, 2018

If you’ve ever been involved in paid search, you’ve likely already heard the craze about Google expanded text ads (ETAs) […]

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The benefits and requirements of Google Hotel Ads

Ecommerce channels, Feed Management 6 December, 2017

We brushed on Google Hotel Ads in our post about technology and how it’s reshaping the travel industry. In this […]

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