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Google Product Categories: make taxing taxonomies easy and automated

Industry Tips & Insights 23 May, 2018

Defining Google product categories is one of the most simultaneously crucial and confusing steps in managing a product data feed. […]

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Google Express gives retailers a marketplace of their own

Content Syndication, Ecommerce channels 21 March, 2018

Google Express is not exactly new, but this may be the channel for retailers looking to expand their digital touchpoints. […]

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Automate AdWords text ads using your data feed (2 of 2)

Ecommerce channels 27 February, 2018

In our previous article about AdWords expanded text ads, we provided an overview of what they are, how they evolved […]

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An intro to Google AdWords expanded text ads (1 of 2)

Ecommerce channels 20 February, 2018

If you’ve ever been involved in paid search, you’ve likely already heard the craze about Google expanded text ads (ETAs) […]

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The benefits and requirements of Google Hotel Ads

Ecommerce channels, Feed Management 6 December, 2017

We brushed on Google Hotel Ads in our post about technology and how it’s reshaping the travel industry. In this […]

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Google Manufacturer Center
– Why it matters and how it works

Content Syndication 12 October, 2017

Although Google Manufacturer Center was introduced to the US market in 2015, it was not until 2017 that it expanded […]

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Comparing Google & Facebook: The two most popular platforms for retail marketers

Ecommerce channels 8 June, 2017

Search platform Google and social platform Facebook, each a leader in their industry, have come to be two of the […]

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Productsup nominated for Europe’s Digital Top 50 Awards

Productsup news 10 November, 2016

We’re thrilled to be nominated for the Digital Top 50 Awards as “Top Growth B2B Scale-up” The Digital Top 50 […]

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Productsup provides a leading platform for product content integration, syndication and feed management. The SaaS solution helps enterprise brands and retailers to stay agile and to be at the forefront of digital transformation.