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How to increase average shopping cart value in ecommerce with better product data

Industry Tips & Insights 5 November, 2019

Your marketing team may already be analyzing hotspots and testing CTAs to drive better product performance online. However, typical performance […]

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How to calculate the ROI of your product data in order to drive more returns

Industry Tips & Insights 3 September, 2019

Performance marketing is all about defining exactly how much value each ad, campaign, and listing brings. It takes a lot […]

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Maximize CPG sales + master the digital shelf with these product content experiments

Content Syndication 15 August, 2019

In the past, CPG businesses have focused on the physical shelf in order to understand their success and define next […]

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Reduce product returns (and maximize customer happiness) with quality content

Industry Tips & Insights 2 July, 2019

There will always be some product returns that are out of a business’s control. However, inaccurate expectations and product information […]

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5 ways to complete an incomplete product catalog

Feed Management 22 April, 2019

Brands and retailers don’t always have the product information they need to start listing and advertising products online. Sometimes this […]

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Product data feed optimizations: the most common edits

Industry Tips & Insights 5 November, 2018

Your product data helps determine the success of your ads and overall revenue. That’s why your data deserve the best. […]

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Key Black Friday Cyber Monday cornerstones for selling success [+ guide]

Industry Tips & Insights 18 October, 2018

Fall is here, and you know what that means… The Thanksgiving shopping season is close! We’ve got some key facts […]

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Why product data cleansing matters to brands & online retailers and how to clean your feed

Feed Management 11 October, 2018

If you’re an online marketer looking to unlock your ad campaign’s full potential, this article, and product data cleansing, are […]

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Optimize ROAS in ecommerce with these data feed hacks (and custom labels)

Industry Tips & Insights 4 July, 2018

Optimizing ads for ROAS will require healthy data practices and strong Custom Label usage. Here’s how to turn the average […]

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11 factors to consider when choosing feed management software

Feed Management 15 March, 2018

Feed management has become a crowded playing field, with new technology providers emerging regularly. But it’s important to remember that […]

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