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5 channel and product data strategies for engaging Gen Z in ecommerce

Industry Tips & Insights 6 August, 2019

Everyone knows Millennials love avocado toast and Gen Z loves selfies. Right? While these may be common stereotypes, they don’t […]

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PXM for dummies: what product experience management is and why it matters [+ebook]

Content Syndication 31 July, 2019

Today’s consumers expect a great experience across channels. In every vertical, companies try to differentiate themselves by having the right […]

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How to update your product content strategy and reach digitally native B2B buyers

Industry Tips & Insights 17 July, 2019

B2B buying has always been a complicated dance. In the past, sales representatives needed to master their role, develop perfect […]

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How to leverage performance analytics and drive product sales in feed-based marketing

Industry Tips & Insights 9 July, 2019

Whether it’s testing ad copy or finding the best targeting technique, marketers rely on analytics to maximize results and supercharge […]

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The rise of “walled gardens” in ecommerce and how to break through them

Industry Tips & Insights, Productsup news 28 May, 2019

Digital walls play a very important role in the modern age of technology. From ecommerce to mobile apps to almost […]

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Which ecommerce channels are right for your business?

Ecommerce channels 14 May, 2019

Want to add more ecommerce channels to your online marketing strategy but not sure where to start? You’re not alone. […]

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7 key product data edits for cross-border ecommerce success

Feed Management 30 April, 2019

So you’re ready to expand your business, reach new countries or regions, and break down borders? Great! You’ve probably already […]

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How to boost sales with strong Instagram Shoppable posts

Ecommerce channels 26 February, 2019

Instagram is one of the few marketing channels available today where users are open to, and even enjoy, advertisements. In […]

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Online marketplace comparison: Amazon, Walmart & Alibaba

Ecommerce channels 12 February, 2019

Online marketplaces are a hot topic in today’s ecommerce industry – but it’s really no surprise. For consumers, they provide […]

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How to create a successful cross-border ecommerce strategy

Content Syndication 29 January, 2019

Just like the line between online and offline shopping, the lines between geographic borders in ecommerce are often blurred. Now […]

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