Productsup provides a SaaS solution for product content integration, optimization and distribution. Our aim is to help brands and retailers to stay agile and be at the forefront of digital transformation.
Product feed management and data syndication has never been easier. Built with the business user in mind, Productsup excels in usability and innovation.
It’s common knowledge that brands and online retailers need visibility in order to increase sales and boost traffic from different channels. What’s not so well known is the fact that online marketplaces need it as well. With so much new competition popping up left and right, visibility is essential in order for marketplaces to stay both relevant and scalable.
This is why more and more marketplaces are turning their attention (and resources) towards the infamous Google Shopping Ads. But unlike online retailers, marketplaces are handling products from multiple sellers and countries, which makes creating and running Google Shopping campaigns a bit more complex of a task.
That said, online marketplaces hoping to jump on the Google Shopping Ad train will face three key challenges:
A great example of an international marketplace that was faced with these challenges is Shopee, an online platform based in Southeast Asia and Taiwan.
After switching from their previous solution provider to Productsup, the marketplace was able to run Google Shopping campaigns is days instead of months.
“With our previous solution provider, any changes to our feed would be left pending for a month, even for smaller edits to our titles or descriptions. Now, we can have our Shopping Ads live within just a few days. This simply wouldn’t be possible without Productsup.” Mengfei Wu – Regional Online Marketing
If you’re looking to gain marketplace visibility, take a look at how Shopee was able to save time and increase traffic by 1000% with Google Shopping Ads!
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