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Platform release #49: A/B testing feature

A/B Testing is key to better product data feeds. Now, Productsup is making it easy with their latest platform update.

Whether you sell services or shoes, you have to know what your customers like and respond to. Of course, it can be difficult to figure out what works. There may be guessing, waiting, and asking for feedback. But the best way to understand how your customer behaves in the wild is to A/B test.

A/B testing involves using a control and variations of an offering to analyze how users respond. The goal is to get a quantifiable idea of what your customers love (or don’t love). For example, longer vs. shorter titles, different types of imagery, or even prices. For marketers, A/B testing is usually done with CTAs, links, and other clickable buttons. For retailers, it’s also easy to measure success in number of sales.

How A/B testing works with product data

Select what you want to test. This doesn’t have to be something as obvious as price. (Plus, A/B testing with price can get problematic if you want to sell two users the exact same product.) Get creative here, and consider all the aspects of user experience. Is the title clear and catchy? Is the image vibrant and professional? Anything in your data feed can be tested, so decide what will offer the best insights.

Once you know what you want to test, you can create your variant data feed on the Productsup platform. There’s no set amount of time you should run an A/B test, but it’s important that the test run long enough to achieve significant results. This could be one or two weeks or this could be after 1,000 conversions. Moreover, it’s important to see the results in a holistic manner. Changes don’t impact just one number. There may be more sales, but those sales could be lower revenue. Determine which result you want to support in the long run.

Check out our webinar to get the in-depth scoop!

The Productsup Platform Update

Existing sites will have an additional tab in the left menu navigation called “Exports A/B“. Use this if you want to begin A/B testing. If not, simply continue using the original “Exports” tab. In time, however, the new exports tab will replace the original exports tab.

New sites will only have the “Exports A/B” tab. Don’t worry, everything you’re currently doing in “Exports” can be done in “Exports A/B” too.

A/B Testing with Productsup

Existing sites will have an additional tab in the left menu navigation called “Exports A/B“. Use this if you want to begin A/B testing. If not, simply continue using the original “Exports” tab. In time, however, the new exports tab will replace the original exports tab.

New sites will only have the “Exports A/B” tab. Don’t worry, everything you’re currently doing in “Exports” can be done in “Exports A/B” too.

Learn how to set up your A/B testing with Productsup here.

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