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This time we’ve interviewed Dr. Florian Heinemann, Founding Partner of Project A Ventures. Find out what digital marketing developments Florian has identified, where he thinks online shopping is heading or what advice he has for marketers to stay relevant.
Building sustainable customer relationships that increase margin in the mid to long term.
Delivering a product or service combination that produces superior customer satisfaction based on objectively quantifiable KPI’s.
The quick adoption of voice-based commerce: I would have expected it to develop in significantly more time.
The rise of marketplaces will continue, making it more and more difficult for independent shops to stay relevant and sustainable. So manufacturers are forced to think thoroughly about how (or if) they should be present independently (direct to consumer models), as well as what their marketplace strategy looks like. Moreover, the desktop share of commerce will continue to be shifting towards mobile and voice.
“The rise of marketplaces will continue, making it more and more difficult for independent shops to stay relevant and sustainable”
Yes, Zenloop: We think that the NPS (Net-Promoter-Score) concept encompasses a lot of applicable insight, if implemented in the right kind of way.
“Work on your tech skills”
I’d like to see more tools that enable advertisers to create video-based creatives; ideally for a wide range of user segments and in an automated, scalable way.
We have a tendency towards open source, especially if we plan to hire dedicated developers for a certain piece of software/infrastructure. If the plan is to stay with a third-party solution without investing too much of our own development resources, we work with paid software.
Independently of what you think of their political position, I thought that the social marketing/ media approach used by the FDP in the last federal election in Germany was very advanced and modern for a political party.
“How Google works”, by Eric Schmidt: it’s not new, but still incredibly insightful. Another book that I haven’t read even though it’s quite old is “Thinking fast and slow” by Daniel Kahnemann.
I turned into a passionate “Hockey Mom” without being able to play hockey myself.
About Project A Ventures
Project A is the operational VC that provides its ventures with capital, an extensive network and exclusive access to a wide range of operational expertise. The Berlin-based investor makes use of the €260m in assets under its management to back early-stage companies in the digital technology space. With its unique organisational structure featuring 100 operational experts, Project A offers its portfolio companies hands-on support in the areas of Software Engineering, Digital Marketing, Design, Communications, Business Intelligence, Sales and Recruiting. The portfolio includes companies such as Catawiki, WorldRemit, Tictail, Spryker, nu3, Wonderbly and ZenMate. You can find more information at www.project-a.com and on the blog insights.project-a.com.
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