Productsup provides a SaaS solution for product content integration, optimization and distribution. Our aim is to help brands and retailers to stay agile and be at the forefront of digital transformation.
Product feed management and data syndication has never been easier. Built with the business user in mind, Productsup excels in usability and innovation.
We all know how important it is for products to be visible on popular channels like Facebook, Google, and Amazon. But is being on these channels enough to maximize online conversion and visibility? Probably not.
As good as these channels are for reaching millions, they simply aren’t able to reach every online shopper. This is because the type of ecommerce channel a shopper uses is dependent on their needs at any given time. And for many shoppers, a reoccurring need is to find the best possible deal. One of the best ways to reach this large pool of price-conscious shoppers is by listing your products on price comparison sites like idealo.
In this article, we’ll give you an introduction to Idealo and give you tips on how to optimize your idealo product feed for maximum success.
idealo is a price comparison site with over 18 million monthly active users in Germany, Austria, UK, France, Italy, and Spain. As the fourth largest ecommerce site in Germany, idealo presents a lucrative opportunity for brands and retailers to capture the attention of deal-hungry European consumers. But its users turn to the channel to compare far more than just prices. idealo users can also compare information like product ratings, pricing history, and more.
Here’s an example of the customer shopping experience on idealo.
Step 1: A shopper heads to idealo and searches for Bose QuietComfort headphones.
Step 2: The shopper is redirected to a search results page with relevant products to browse through. Once they find the product they’re looking for, they click on the listing to start comparing different product offers.
Step 3: The shopper is redirected to the comparison page where they can browse through different offers and compare prices, shipping rates and durations, and payment options. Once they’ve decided on an offer, they click “Go to shop” and are redirected to the relevant ecommerce site.
Step 4: The shopper completes the purchase on the brand or retailer’s website.
Apart from its wide reach and diverse comparison capabilities, there are several reasons why you should consider advertising your products on idealo.
idealo users are primed for purchase. These shoppers are actively hunting for the best price to make a final purchase. If your data is in order and a shopper finds it matches what they found on idealo, they are extremely likely to convert once clicking-through to your store.
idealo provides an additional option on its German site to sell your products directly on the platform, with idealo Checkout. This allows increased exposure for your products, immediate payout, and performance-based invoicing. idealo found that sellers using this service earned up to 42% more conversions.
If you’re looking to tap into the German market, idealo may very-well be one of your best points of entry. As a local channel founded in Germany in 2000, it already boasts a positive, trustworthy reputation amongst the locals. And with its direct checkout functionality, customers can finalize the transaction without leaving the idealo website. This means you don’t have to worry about website translation and can benefit from consumer trust.
The idealo shopping app has 1 million monthly active users, making it the 5th most popular retail app in Germany. On top of that, every page of the platform is mobile optimized, ensuring customers have a great shopping experience. Therefore, leveraging this channel can substantially increase your mobile conversion rates.
One of the great things about idealo is its simplicity and the fact that the platform provides a level playing field for all retailers. Here, there is no bidding on keywords, meaning your rank is solely dependent on how much product information you provide.
In comparison to many other platforms, Idealo is very flexible in its product data requirements. That said, the more product information you display, the more visible your products will be, and the more likely shoppers are to convert. Now, let’s take a look at the basic product feed requirements and how to optimize your idealo feed.
Although required attributes can differ by product type and market, here’s a general overview of required and recommended attributes to include in your ideal product feed.
|EAN / GTIN / barcode / UPC||737052130705||Required|
|Manufacturer’s code (MPN or HAN)||HB#12345.60||Required|
|Product name||Hugo Boss Eau de Toilette (EdT) (60.0 ml)||Required|
|Price (incl. VAT)||27.80||Required|
|Delivery time||Delivery in 1-3 working days||Required|
|Product URL||https:// www.shopname.c o.uk/product/ agent=59||Required|
|Image URL||https:// www.shopname.co. uk/images/ view1.jpg||Required|
|Unit price||69.99 GBP / 100ml ; £2.99/kg ; £35 per unit||Required|
|Energy efficiency rating||A++||Required (for relevant products)|
|Article number in shop||1234||Recommended|
|Product group in shop||Fragrances| Women’s Fragrances||Recommended|
|Product description||With a strong hint of sandalwood, this…||Recommended|
|Product characteristics / further attributes||Top note:flowery | Intensity:fresh/ intensive||Recommended|
For a more detailed look into the idealo UK feed requirements, click here.
The above are just the basic feed requirements for idealo. Keep in mind that there are tons of other optional attributes that you can include in your feed to enhance and add more context to your listings.
But aside from adding in optional attributes, how else can you optimize your product feed for maximum performance? Here are some tips.
Of course, it’s essential to ensure that the data shoppers see on the platform reflects what is on your site. Inventory levels, prices, and shipping information should be regularly updated to ensure consistency.
Looking for a feed management partner to help prepare your idealo product feed and get your product listings published fast? Look no further!
The Productsup platform is complete with an up-to-date idealo channel template and an integrated idealo API. This means crafting and optimizing the perfect idealo product feed is quick and easy. Want to use idealo in a specific country? No problem. The platform includes individual country-specific export templates in case you’re looking to target a particular market.
Have regularly changing product prices and availability statuses? The Productsup partial-updates API allows for more frequent updates and will ensure your information is always up-to-date on idealo.
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