Request Free Demo
Google Manufacturer Center Blog Product Online Sales Insights

Google Manufacturer Center
– Why it matters and how it works

Although Google Manufacturer Center was introduced to the US market in 2015, it was not until 2017 that it expanded to include a wider geographical market. Now, brand owners in several countries around the world can access a variety of benefits that come with the free tool.

We have published a white paper about Google Manufacturer Center – Click here to go to the download page.

Google Manufacturer Center Logo

Online shoppers need correct and complete product information

Since retailers are not brand owners, they often have less detailed product information at hand. Unfortunately, this often results in their product descriptions proving either incomplete or inaccurate. Poor product information comes with an array of negative side effects, all of which will ultimately fall onto the shoulders of the brand manufacturer.

Here is what Google discovered while studying the behavior of online shoppers:

Google Manufacturer Center customer statistics

Pretty intimidating, right? That’s what Google thought as well, which is why they came up with the solution that is, Google Manufacturer Center.

What is Google Manufacturer Center?

Google Manufacturer Center is a tool that helps brand manufacturers make sure their products are listed accurately on Google Shopping, Search and other Google Services.

By supplying a complete list of their products, including detailed information like product ID, brand, title and GTINs (Global Trade Item Numbers), manufacturers will essentially help Manufacturer Center become a repository for accurate and reliable product data.

So, when someone searches for your specific product on Google, it is your organic, authoritative product description that gets displayed.

Do you qualify?

  • Are you a manufacturer, brand owner, or retailer of your own-brand’s products?
  • Are your products being sold in the US, the UK, France, Germany, Brazil, or Australia?
  • Are you distributing to multiple retailers?
  • Do all of your products have GTIN’s (Global Trade Item Numbers)?

If you answered yes to all of the above, Google Manufacturer Center is an opportunity that you cannot miss out on!

Get started with Google Manufacturer Center!

Google Manufacturer Center is free tool that provides you with the opportunity to standardize your brand’s online identity and increase overall product visibility on Google.

Read our white paper to learn everything you need to know, including:

  • How Google Manufacturer Center works
  • How your data will appear on Google
  • 3 key benefits for manufacturers
  • One example of success: Johnson & Johnson
  • How to get started quickly

Google Manufacturer Center Productsup White Paper_mockup_banner_blog

Related Posts

Join our monthly newsletter

Get a round up of our latest posts right into your mail box.

You will find our privacy policy here.


Your Complete Campaign Guide to Facebook Dynamic Ads

Follow Us:


Productsup provides a leading platform for product content integration, syndication and feed management. The SaaS solution helps enterprise brands and retailers to stay agile and to be at the forefront of digital transformation.