Although Google Manufacturer Center was introduced to the US market in 2015, it was not until 2017 that it expanded to include a wider geographical market. Now, brand owners in several countries around the world can access a variety of benefits that come with the free tool.
We have published a white paper about Google Manufacturer Center – Click here to go to the download page.
Since retailers are not brand owners, they often have less detailed product information at hand. Unfortunately, this often results in their product descriptions proving either incomplete or inaccurate. Poor product information comes with an array of negative side effects, all of which will ultimately fall onto the shoulders of the brand manufacturer.
Here is what Google discovered while studying the behavior of online shoppers:
Pretty intimidating, right? That’s what Google thought as well, which is why they came up with the solution that is, Google Manufacturer Center.
Google Manufacturer Center is a tool that helps brand manufacturers make sure their products are listed accurately on Google Shopping, Search and other Google Services.
By supplying a complete list of their products, including detailed information like product ID, brand, title and GTINs (Global Trade Item Numbers), manufacturers will essentially help Manufacturer Center become a repository for accurate and reliable product data.
So, when someone searches for your specific product on Google, it is your organic, authoritative product description that gets displayed.
If you answered yes to all of the above, Google Manufacturer Center is an opportunity that you cannot miss out on!
Google Manufacturer Center is free tool that provides you with the opportunity to standardize your brand’s online identity and increase overall product visibility on Google.
Read our white paper to learn everything you need to know, including: