Productsup provides a SaaS solution for product content integration, optimization and distribution. Our aim is to help brands and retailers to stay agile and be at the forefront of digital transformation.
Product feed management and data syndication has never been easier. Built with the business user in mind, Productsup excels in usability and innovation.
Digital walls play a very important role in the modern age of technology. From ecommerce to mobile apps to almost everything online, there are digital walls and “walled gardens.” These barriers support better customer experiences, safeguard proprietary information, and (in ecommerce) can even power stronger targeting and advertising opportunities.
However, these walls can also have a very negative affect—namely on the brands and retailers trying so hard to correctly maneuver them. This is a problem we need to face, sooner rather than later.
There have been plenty of notable walls throughout history. The Great Wall of China was good for keeping the barbarians out, and it kept everyone inside the walls safe. It made it easier to collect taxes on and control products (sound familiar, ecommerce?). But, it also made it difficult for new ideas and innovations to get through the walls and into China. It created an economic divide. Those of us located here in Berlin can still see the economic aftermath of our own wall, even though it’s been gone for years.
Now, the number of digital walls or “walled gardens” is really on the rise. Countless tech companies use these to build themselves a safe space. It allows them to better support users, advertisers, developers, and nearly everyone else operating inside of the walls. But what about those who are stuck outside of the walls? How do businesses get in and start enjoying the fabulous gardens?
Let’s say I’m a brand manufacturer. I want to start selling products on this great, powerful marketplace. The marketplace is happy to have me on their site, so what’s the problem? Well, I still have to go through a lot of hoops. I have to work with IT to tailor my product catalog to very specific requirements. We may spend hours in calls and emails just to get those requirements. Then, the marketing team needs to get involved, and we need to find a way to regularly upload new product information, and, and, and… this small task has quickly become a massive project.
I must complete all these steps just to start listing products on a single marketplace. See the problem?
Think of this whole process as the “immigrations office” of ecommerce channels. You’re flying into a new country—say, Googleland—and there are going to be certain steps you must fulfill before you’re able to exit the airport and move around the channel.
First, there’s the line. Your team has to queue outside of IT for days and days just to be seen. IT then has to assess the target channel’s requirements, tailor your product catalogs, perhaps even liaise with account managers and marketers. During this time, you’re unable to move forward and take advantage of that exciting new channel you’re trying to visit.
In short, this system is not agile. It:
Digital walls are important, and they aren’t going anywhere just yet. However, we need to make it easier for businesses to get through them.
The digital wall model that is the status quo of technology businesses today is not sustainable (without some changes). Omnichannel commerce and marketing is complex enough already, and businesses can’t spend all their time and resources jumping through technical hoops.
Modern businesses need solutions that help them quickly and reliably expand to new channels and markets. They need a system that simplifies and speeds up the process, making it scalable and optimizable. In other words, they need a fast lane.
That’s what Productsup is doing.
These tools don’t just get you on a specific channel. They help you break through those digital walls and into walled gardens. They act as a global channel connector to male you and your data fully agile.
The market is at a unique turning point right now. Ecommerce and commerce businesses are increasingly pushed towards omnichannel and automated processes. The channel portfolio is growing endlessly. Users and channels both have high expectations about product information. Importantly, PIM systems can’t quite handle the tailoring and syndication needs, either. So what we’re left with is a gap. Brands and retailers need to have easy tools to prepare product information and also a reliable method for reaching target channels.
This is exactly what Productsup has always excelled at, and now we’re seeing the real value of our products. Our value isn’t just in optimizing or making marketing easier—it’s in breaking through the barriers between you and walled channels. Then, we give you the tools to make the most of each new opportunity.
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