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With dmexco 2017 behind us, normality is returning and we’re able to digest the great insights offered in last week’s workshop with Project A’s Florian Heinemann.
While the focus of the workshop was on marketing tools, Florian’s in-depth talk impelled us to cover a broad range of subject matter as he shared his views on the latest developments in digital marketing, along with key pathways to success. We’ve summed up the key highlights below.
Firstly, as the distinction between online and offline marketing becomes more obscure, a change in mindset is needed. Many online marketing principles can be adopted in overall marketing strategies. In order to stay relevant, today’s retailers must reflect on the following:
If you’d like to watch the full talk, you can do so here.
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