Productsup provides a SaaS solution for product content integration, optimization and distribution. Our aim is to help brands and retailers to stay agile and be at the forefront of digital transformation.
Product feed management and data syndication has never been easier. Built with the business user in mind, Productsup excels in usability and innovation.
Brands and retailers don’t always have the product information they need to start listing and advertising products online. Sometimes this data is hiding on different sites around the web; other times, the data is in a completely different format than is needed. So how can a business gather all of the data necessary to populate a complete, amazing product feed?
We’ve got 5 tips on how you can find missing data and fill out that incomplete product catalog (so you start selling more!).
Did you know content databases like GDSN and IceCat were made to help manufacturers and retailers reliably share product information? These are powerful repositories for basic information like brand name or color. Importantly, all of this data is standardized. This data is available for all who are granted access by the data’s owner; however, there are also open databases like Open Icecat, which is free and available to anyone.
One downside of content databases is that they may not have all the information you need. Because these databases were created originally for the logistics industry, they won’t have flashy images or marketing-friendly product titles.
Information commonly found in a content database includes:
However, because it is up to manufacturers to choose what data to include, you can even find very specific attributes such as “subwoofer size,” “volts used,” or “allergen relevant data.”
In order to use a content database, you will likely want to create a direct connection from your product information to the database. This will help ensure that the product information is never out of date or corrupted from the transfer. Productsup users can do this easily within the platform.
Several IDs are crucial to a healthy product feed—especially Unique IDs. Without these, your feed will not be accepted by most channels. This is because Unique IDs allow the channel to differentiate between products and pair data from supplemental feeds with the correct product.
This ID is just a simple string of letters and/or numbers, and it will need to be provided for every product in your feed. Don’t forget: no two products can have the same ID. So what happens if your products are lacking this absolutely essential attribute? It’s easy: generate new ones. (It really can be as easy as that!)
There are plenty of generators out there that can do this for you. Plus, if you’re using feed management software like Productsup, this can happen directly in the platform by adding the service Unique ID Generator. Once set up, this will run automatically. Productsup also generates Category IDs based on a source feed’s product categories.
What if you could repurpose and remix product information already in your feed to populate new attributes? That would be pure magic, right? Well, that’s also a great (and very real) option to fill in your missing product data. The key to making this work will be a little creative thinking. Consider how can you take the product information you do have and use it to fill in the information you don’t.
Before starting, consider your technical capabilities. Your resources and needs will determine whether this process is more automated or more manual. With Productsup, you can create rules to automatically and dynamically pull data from different attributes and create a new one.
For example, you might create a brand new customer-facing title by doing the following:
[product title] in [color] – New from [brand]! → Classic Ballerina Flats in black – New from Gucci!
Here are some great possibilities:
Mapping Google product categories can be very tough work. All categories must be entered exactly as in Google’s current taxonomy. Luckily Productsup makes this step much easier and more automated.
The easiest way to fill in Google product category information is to use category mapping. For Productsup users, there are just three steps to complete, then the entire process can run on its own.
Maybe you have all the product information you need – it’s just scattered across several places. Maybe no one ever got around to saving those product images in one central location. Perhaps you have no way of easily connecting product availability to your numerous feeds. No worries. This last option is pretty special. However, it’s not going to be offered by all feed management services. Productsup has helped pioneer the use of website and image crawlers to scrape product data from a business’s existing websites and funnel it into a product feed.
In short, the site crawler turns your website into a feed. Take data from around the web, consolidate and cleanse it on Productsup, then distribute the resulting feed. Kind of like this:
It is commonly used to find, centralize, and inform:
Once you’ve mastered these tools and options, there won’t be any product data you can’t find. In order to reach new channels fast and keep your data agile, you’ll also want to ensure your product feed management is as automated and reliable as possible. Productsup can help you take advantage of all of the options listed above.
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