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8 steps to migrate to new product data management software

Industry Tips & Insights 15 August, 2018

Want to migrate to a new ecommerce product data management software? Here’s how to get started. Maybe your current product […]

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Supercharge your email marketing automation with dynamic product data

Industry Tips & Insights 9 August, 2018

The funnel can be a long and lonely place for a lead, and marketers are always looking for easier ways […]

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What retailers need to know about the Google Shopping Actions program

Industry Tips & Insights 12 July, 2018

We briefly mentioned the Google Shopping Actions program in our previous post about Google Express. But because the initiative is […]

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Google announces new tools for retailers to track & increase in-store sales from online shoppers

Industry Tips & Insights 6 July, 2018

There’s no denying the impact online shopping (not to mention Google Shopping) has had on brick-and-mortar stores around the world. […]

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Optimize ROAS in ecommerce with these data feed hacks (and custom labels)

Industry Tips & Insights 4 July, 2018

Optimizing ads for ROAS will require healthy data practices and strong Custom Label usage. Here’s how to turn the average […]

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Digital transformation imperative: ecommerce impact and opportunities

Industry Tips & Insights 19 June, 2018

Your product feed management solutions matter more than you think. Ecommerce wants to get on board with digital transformation imperatives. […]

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Achieve better travel marketing results with these 7 image tips

Industry Tips & Insights 5 June, 2018

No travel ad is complete without a gorgeous photo–but what makes an ad image truly irresistible? To boost bookings and […]

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Google Product Categories: make taxing taxonomies easy and automated

Industry Tips & Insights 23 May, 2018

Defining Google product categories is one of the most simultaneously crucial and confusing steps in managing a product data feed. […]

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Product content optimization for retailers: Why it should happen sooner than you think

Industry Tips & Insights 8 May, 2018

Product content optimization can be defined as modifying or enhancing product attributes to ensure high-quality, complete, and accurate content. Traditionally, […]

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Insider Tips from the VP of iPrice, Southeast Asia’s Comparison Shopping Engine

Industry Tips & Insights 19 April, 2018

In our expert interview series, marketing professionals from different industry sectors and regions share their thoughts and insights on digital […]

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