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What is Google Manufacturer Center
– Why it matters and how it works

Google Shopping, Marketing Channels 12 October, 2017

Although Google Manufacturer Center was introduced to the US market in 2015, it was not until 2017 that it expanded […]

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Google Customer Match for Shopping: Helping you reconnect with past customers

Google Shopping, Marketing Channels 6 July, 2017

Google rolled out Customer Match for Shopping campaigns alongside similar audience in May 2017. Just like similar audience, Customer Match […]

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Find your next customer with Google Similar Audience for Search and Shopping

Google Shopping, Marketing Channels, Tips & Best Practices 29 June, 2017

It has been over a year in beta, but in May 2017, Google finally announced that it is rolling out […]

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Comparing Google & Facebook: The two most popular platforms for retail marketers

Facebook, Google Shopping, Marketing Channels 8 June, 2017

Search platform Google and social platform Facebook, each a leader in their industry, have come to be two of the […]

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Build trust & get valuable customer feedback with Google Customer Reviews

Google Shopping, Marketing Channels 2 June, 2017

Building trust and forging relationships with customers has always been a vital aspect of e-commerce. But it can also be […]

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Google brings shopping ads to mobile Image Search with Google Similar items & Style ideas

Google Shopping 16 May, 2017

In March & April 2017, Google confirmed the release of two new complimentary fashion-focused features for Google image search in […]

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Earn more view-through conversions for Google Shopping by optimizing your product feed

Google Shopping, Tips & Best Practices 9 May, 2017

Google has made a number of updates to its shopping platform in the first quarter of 2017. In this post, […]

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How to increase your Google Shopping click-through-rate by 40% [Case Study]

Google Shopping, Marketing Channels, Tips & Best Practices 24 October, 2016

Are you looking for innovative ways to increase your Google Shopping click-through-rate? Workwear is not the only thing that GenXtreme.de are experts […]

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2016 Update for Google Shopping Products Feed Specs

Google Shopping, Marketing Channels 20 July, 2016

If you’re in the business of e-commerce, you’ll be well aware that Google Shopping is by far the channel with […]

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Google Feed Rules vs. Productsup

Google Shopping, Marketing Channels, The Productsup Platform 23 June, 2016

You’ve probably heard the news that Google has added a new function in its Merchant Center to help advertisers and […]

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Productsup is the leading cloud-based solution for product data management. Import product data from multiple sources, analyze and optimize it, and distribute custom feeds to unlimited destinations - quickly and easily.