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How to Use Facebook Canvas Ads For Product Advertising

Ecommerce channels 3 March, 2016

We knew it was coming. Facebook has been rolling out a number of new mobile advertising features lately; as part […]

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The Ultimate Facebook Advertising Guide for E-commerce 2016

Ecommerce channels 1 March, 2016

From targeting to required attributes: here’s your ultimate Facebook Advertising Guide so you don’t miss a beat. When Dynamic Product […]

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Google Shopping Update: GTIN Mandatory in 2016

Ecommerce channels, Industry Updates 12 February, 2016

As any seasoned Merchant Center seller knows, Google’s Product Feed Specifications for Google Shopping are updated annually in September. However, […]

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Best Practice Guide for your Google Shopping Feed

Ecommerce channels, Industry Updates 2 December, 2015

Become a Google Shopping feed expert! As you may know, the better the quality of your product feed, the better your […]

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Social Commerce White Paper: Social Goes Shopping

Ecommerce channels 7 September, 2015

There has been a lot of talk lately around social commerce and the “buy button” revolution: the ability for shoppers to make purchases directly on […]

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Google: From search engine to marketing platform… to marketplace!

Ecommerce channels 29 May, 2015

Google: From search engine to marketing platform… to marketplace! Last week an anonymous author at the Wall Street Journal announced […]

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Google Shopping Ads on Youtube’s TrueView

Ecommerce channels 27 May, 2015

Youtube is known as a platform that hosts user-generated videos, both network and professional. Five years ago, Youtube introduced TrueView […]

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No more unexpected shipping costs: GMC product feed update

Ecommerce channels 13 February, 2015

Google has updated its product feed specifications to allow for more accurate shipping rates! Online shoppers all too often abandon their […]

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Google merchant promotions now available in Europe – and supported by Productsup

Ecommerce channels, Industry Updates 9 October, 2014

Did you know that you can enhance your Google Shopping Ads by including “special offers”? So you’re shopping online for a […]

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