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Find your next customer with Google Similar Audience for Search and Shopping

Ecommerce channels 29 June, 2017

It has been over a year in beta, but in May 2017, Google finally announced that it is rolling out […]

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A closer look at the Facebook Dynamic Ads for Travel product catalog

Ecommerce channels, Industry Updates 20 June, 2017

Since their release two years ago, Facebook Dynamic Ads (previously known as Facebook Dynamic Product Ads) have grown to become […]

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Comparing Google & Facebook: The two most popular platforms for retail marketers

Ecommerce channels, Industry Updates 8 June, 2017

Search platform Google and social platform Facebook, each a leader in their industry, have come to be two of the […]

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Build trust & get valuable customer feedback with Google Customer Reviews

Ecommerce channels, Industry Updates, Uncategorized 2 June, 2017

Building trust and forging relationships with customers has always been a vital aspect of ecommerce. But it can also be […]

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Dynamic Ads for Travel: Facebook revolutionizes marketing for the travel industry

Ecommerce channels 29 May, 2017

How many holiday snaps of friends and family do you have in your Facebook feed? It’s bound to be quite […]

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Google brings shopping ads to mobile Image Search with Google Similar items & Style ideas

Ecommerce channels 16 May, 2017

In March & April 2017, Google confirmed the release of two new complimentary fashion-focused features for Google image search in […]

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How to tell a visual product story with Facebook Collection mobile ads

Ecommerce channels 26 April, 2017

Updated April 2018 Over the last few years, Facebook has been pushing for a more immersive and visual mobile shopping […]

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6 product catalog tips to maximize your Facebook Dynamic Ad campaigns

Ecommerce channels, Industry Updates 5 April, 2017

Facebook Dynamic Ads offer a great ad format for online retailers, allowing them to show the right people the right items […]

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Google Feed Rules vs. Productsup

Ecommerce channels 23 June, 2016

You’ve probably heard the news that Google has added a new function to its Merchant Center to help advertisers format […]

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New “store pickup” link on Google Local Inventory Ads (LIA)

Ecommerce channels 19 May, 2016

To further enhance the experience for local mobile shoppers who specifically search for items near them, Google has announced the […]

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