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Amazon simplifies ad offerings with rebrand to ‘Amazon Advertising’

Ecommerce channels 20 September, 2018

In September 2018, Amazon announced that it is unifying its advertising brands and product portfolio under the name ‘Amazon Advertising’ […]

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Google Merchant Center: the what, why, and how to master it

Ecommerce channels 18 September, 2018

Whether you’re a small local shop or an international corporation, in order to advertise on Google, you’ll need to work […]

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Facebook Flight Ads open up prospecting opportunities

Ecommerce channels 13 September, 2018

Facebook’s Dynamic ads for Travel for flights are getting a new name and a new usage. The newly released  “Flight […]

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Drive in-store foot traffic with Google Local Inventory ads

Ecommerce channels 4 September, 2018

Google Local Inventory ads are yet another incredible avenue for brands and retailers using Google Shopping to reach their customers. […]

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An intro to Instagram Dynamic Ads for brands & online retailers

Ecommerce channels 28 August, 2018

Raise your hand if you’ve ever heard of Instagram. Everyone? Great! Just in case though, here’s a quick overview of […]

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Huge audience, low CPCs: Bing Shopping ads (and how to master them)

Ecommerce channels 26 July, 2018

Bing Shopping made news this year by infusing data from LinkedIn, introducing Local Inventory Ads, making useful UI updates, segmenting […]

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How sellers can leverage their product feed for Amazon SEO [+ infographic]

Ecommerce channels 17 July, 2018

In previous articles, we’ve covered the benefits of selling on Amazon and how to get started, as well as the […]

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5 most common Google Shopping errors & how to fix them [+ webinar]

Ecommerce channels 10 July, 2018

How can online retailers be sure their feed is Google-ready? Productsup sat down with Google’s Amanda Rodriguez, Performance and Shopping […]

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Google Shopping feed specification updates for 2018 are here

Ecommerce channels 2 July, 2018

Google has released their 2018 update of specifications for the Google Shopping feed. For the most part, these changes should […]

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The power of Pinterest Shopping Ads for brands and retailers

Ecommerce channels 14 June, 2018

Updated June 2019 “Everything begins with an idea.” -Earl Nightingale Pinterest is a discovery engine that allows users (Pinners) to […]

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