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We are really excited to release our latest case study with U.S. retailer Shoes.com. 

Shoes.com

Download the case study

With the move to social commerce and Facebook’s introduction of Dynamic Product Ads, Shoes.com naturally wanted to explore this new marketing opportunity.

This meant preparing a high quality product feed that met the unique feed specifications from Facebook. Since Shoes.com already uses Productsup for other shopping and marketing channels, they could optimize their feed for Dynamic Product Ads in a matter of clicks.

“Setting up the feed for Facebook was a piece of cake and it took no time at all. The tool offered helpful formulas that allowed me to tweak the feed to our needs!” Scott Meslin, Shoes.com

As a result, Shoes.com has tripled CTR and reduced CPC by 73% with Facebook Dynamic Product Ads and a perfect data feed.

Shoes.com Case Study

Click here to get the full story. 

For more more reasons why e-commerce players love Productsup, see our solutions for merchants.

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Productsup is the leading cloud-based solution for product data management. Import product data from multiple sources, analyze and optimize it, and distribute custom feeds to unlimited destinations - quickly and easily.