We are really excited to release our latest case study with U.S. retailer Shoes.com.
With the move to social commerce and Facebook’s introduction of Dynamic Product Ads, Shoes.com naturally wanted to explore this new marketing opportunity.
This meant preparing a high quality product feed that met the unique feed specifications from Facebook. Since Shoes.com already uses Productsup for other shopping and marketing channels, they could optimize their feed for Dynamic Product Ads in a matter of clicks.
“Setting up the feed for Facebook was a piece of cake and it took no time at all. The tool offered helpful formulas that allowed me to tweak the feed to our needs!” Scott Meslin, Shoes.com
As a result, Shoes.com has tripled CTR and reduced CPC by 73% with Facebook Dynamic Product Ads and a perfect data feed.
For more more reasons why e-commerce players love Productsup, see our solutions for merchants.