Workwear is not the only thing that GenXtreme.de are experts in. The German e-tailer is also great at marketing their products, having come to fully understand the influence that a product feed has on a campaign’s performance. With a quick and clever enhancement to their product titles, GenXtreme increased their Google Shopping click-through-rate (CTR) by 40%.
Since using Productsup to manage their product data, GenXtreme have become proficient platform users that have taken their data to a whole new level. GenXtreme now successfully delivers high quality data to some of the most popular shopping and marketing channels by the likes of Google, Facebook, Criteo, Zanox and BING.
In our new case study we share three key ways in which Productsup has helped the merchant reach new heights for their Google Shopping campaigns. You’ll also learn what changes GenXtreme made to their product titles to increase their click-through-rate on Google Shopping by 40%.
How did they do this? Hint: the key word is keyword.
“With the tool at our disposal, it has become really easy to scale our product data marketing as the business grows, and vice versa” – Jan Koenigs, Chief Marketing Office at GenXtreme