Productsup provides a SaaS solution for product content integration, optimization and distribution. Our aim is to help brands and retailers to stay agile and be at the forefront of digital transformation.
Product feed management and data syndication has never been easier. Built with the business user in mind, Productsup excels in usability and innovation.
Fall is here, and you know what that means… The Thanksgiving shopping season is close! We’ve got some key facts and figures for marketers to ponder this year.
Black Friday may be widely known as the busiest shopping day of the year, but Cyber Monday has more than caught up. More importantly, both of these events are now completely and totally omnichannel. It’s not about just one campaign or one single day. It’s not even just online or offline. Businesses will need to deliver the complete package if they want to stay competitive this year.
Black Friday: November 23, 2018
Cyber Monday: November 26, 2018
To succeed, you’ll need to step back and optimize everything you’ve got to drive more traffic and higher conversions. This includes your product data. We’ll get to that point soon enough, but first, let’s start with the basics.
You don’t want to be just another seller in the cloud of sales and retailers. Focus on channels popular amongst your audience while also balancing channels where you can really grab attention. Once you’ve defined your channel strategy, you can put in the legwork to ensure you succeed. This will include upping your bidding (possibly a lot), so you should be absolutely certain about your targets.
Be sure you:
If you need to get on any new export channels before the holidays, start now. If you’re using a product data management tool, this can be done with relative ease. That means you can expand your horizon and really focus in on the channels that will work best for you and your products.
Of course, no matter where you go this shopping season, you will need to get on Amazon. This brings us to the next step…
Amazon took nearly ⅓ of all Cyber Monday sales in 2017. They reportedly sold millions of Echo Dot devices over the holiday weekend in 2017, ordered nearly 140 million items from small businesses alone, and saw a 50%+ increase in their app usage around the world.
Your audience is on Amazon. You should be too. Be prepared to rock it and stand out from the crowd this season.
It costs precious ad dollars to bring users to your site. If users land on your page and don’t find all the information they need quickly and easily, they might just navigate to another store. Even return customers deserve a pleasant shopping experience, so be sure to give it to them.
On top of great products, give users a great experience.
Customers have high expectations online. That’s why advertising and campaigns are such fine-tuned marketing skills. Of course, the story isn’t over just because the customer converted. Get your stocks and delivery ready well ahead of time. There will be (with any luck) much higher demand.
Whether you’re selling through a niche online shop or a major online marketplace, your product information needs to be clean and clickable. This will ensure a good customer experience, greatly increasing the chances of making the sale.
|Your product data should always be:|
If a shopper clicks a product because the title lists a certain color, feature, or price, they’ll want to see that same information on the product landing page.
Keep information consistent across:
Don’t let your usual branding, style, and formatting get undermined by the chaos of the shopping season. Give users a consistent experience by always being on brand.
Be sure to use your:
Even if you have the perfect product for the ideal shopper, you’ll still need to inspire action. Modern shoppers expect thorough, impeccable product descriptions.
Be sure to:
It’s easy to make errors when you have thousands of SKUs in your inventory. Don’t forget the basics of a good feed:
In short: follow the 5 golden rules of a clean feed, always optimize required attribute data and utilize optional attributes.
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