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How to please B2B buyers with winning product information [+ webinar]

Feed Management 2 August, 2018

B2B buyers have complex needs. Trying to cater to their searching and buying habits requires a variety of tools and […]

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Huge audience, low CPCs: Bing Shopping ads (and how to master them)

Ecommerce channels 26 July, 2018

Bing Shopping made news this year by infusing data from LinkedIn, introducing Local Inventory Ads, making useful UI updates, segmenting […]

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5 most common Google Shopping errors & how to fix them [+ webinar]

Ecommerce channels 10 July, 2018

How can online retailers be sure their feed is Google-ready? Productsup sat down with Google’s Amanda Rodriguez, Performance and Shopping […]

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Optimize ROAS in ecommerce with these data feed hacks (and custom labels)

Industry Tips & Insights 4 July, 2018

Optimizing ads for ROAS will require healthy data practices and strong Custom Label usage. Here’s how to turn the average […]

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Google Shopping feed specification updates for 2018 are here

Ecommerce channels 2 July, 2018

Google has released their 2018 update of specifications for the Google Shopping feed. For the most part, these changes should […]

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Digital transformation imperative: ecommerce impact and opportunities

Industry Tips & Insights 19 June, 2018

Your product feed management solutions matter more than you think. Ecommerce wants to get on board with digital transformation imperatives. […]

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Achieve better travel marketing results with these 7 image tips

Industry Tips & Insights 5 June, 2018

No travel ad is complete without a gorgeous photo–but what makes an ad image truly irresistible? To boost bookings and […]

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7 reasons to trust Productsup with your product data needs

Productsup news 30 May, 2018

Product data management shouldn’t just be about basic imports and exports. With retailers going above and beyond to drive clicks […]

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Google Product Categories: what they are and how to automate them

Industry Tips & Insights 23 May, 2018

Defining Google product categories is one of the most simultaneously crucial and confusing steps in managing a product data feed. […]

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Facebook Marketplace ads bring retailers closer to purchase intent

Ecommerce channels 3 May, 2018

The Dynamic ad gets a new placement on Facebook Marketplace. This may give online retailers one of their most actionable […]

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