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Maximize CPG sales + master the digital shelf with these product content experiments

Content Syndication 15 August, 2019

In the past, CPG businesses have focused on the physical shelf in order to understand their success and define next […]

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5 channel and product data strategies for engaging Gen Z in ecommerce

Industry Tips & Insights 6 August, 2019

Everyone knows Millennials love avocado toast and Gen Z loves selfies. Right? While these may be common stereotypes, they don’t […]

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How to update your product content strategy and reach digitally native B2B buyers

Industry Tips & Insights 17 July, 2019

B2B buying has always been a complicated dance. In the past, sales representatives needed to master their role, develop perfect […]

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How to leverage performance analytics and drive product sales in feed-based marketing

Industry Tips & Insights 9 July, 2019

Whether it’s testing ad copy or finding the best targeting technique, marketers rely on analytics to maximize results and supercharge […]

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Reduce product returns (and maximize customer happiness) with quality content

Industry Tips & Insights 2 July, 2019

There will always be some product returns that are out of a business’s control. However, inaccurate expectations and product information […]

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NEWS: The latest in product feeds + ecommerce [Q2 2019]

Industry Tips & Insights 20 June, 2019

What’s new this quarter in product data feeds, your favorite channels, and the ecommerce space? We’ve got specification changes, name […]

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Your introduction to the product data ecosystem: PIM, PXM, and more
[+ infographic]

Feed Management 4 June, 2019

Is your team using a PIM? What about PXM, MDM, or PIDS? There are so many product data-centered tools and […]

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Why product content is more powerful than ever for FMCG ecommerce businesses today

Content Syndication 23 May, 2019

Fast-moving consumer good (FMCG) purchases account for over half of all consumer spending in the US. However, ecommerce and digital […]

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Google Marketing Live 2019: What’s to become of Google Express (and more!)

Ecommerce channels 21 May, 2019

The recent Google Marketing Live event revealed a number of new opportunities for brands and retailers. There are new ad […]

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Facebook Collaborative ads help brands and retailers work together – will there be more to come?

Ecommerce channels 16 May, 2019

Facebook has recently unveiled their new Collaborative ad. However, this is not just exciting because it’s a new ad format […]

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