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Modern BMEcat practices enable business users with faster feed creation and better onboarding

Content Syndication 19 November, 2019

While the BMEcat format hasn’t changed much since its introduction in 1999, the market around it has. Commerce is moving […]

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How to increase average shopping cart value in ecommerce with better product data

Industry Tips & Insights 5 November, 2019

Your marketing team may already be analyzing hotspots and testing CTAs to drive better product performance online. However, typical performance […]

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How to succeed in automotive ecommerce with dynamic advertising

Content Syndication 29 October, 2019

Consumers have Tesla-high expectations about the car buying experience. Despite these expectations, businesses often struggle to offer a fully modernized […]

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Build a successful m-commerce strategy by leveraging your product feed and channels

Industry Tips & Insights 15 October, 2019

Mobile commerce, or “m-commerce,” has already taken the world by storm. One third of ecommerce is now mobile-driven, and “perusing […]

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5 common issues when onboarding retailer data

Content Syndication 19 September, 2019

The ability to reliably onboard retailer data is the backbone of strong online retail practices. Of course, hiccups are bound […]

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How to calculate the ROI of your product data in order to drive more returns

Industry Tips & Insights 3 September, 2019

Performance marketing is all about defining exactly how much value each ad, campaign, and listing brings. It takes a lot […]

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Maximize CPG sales + master the digital shelf with these product content experiments

Content Syndication 15 August, 2019

In the past, CPG businesses have focused on the physical shelf in order to understand their success and define next […]

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5 channel and product data strategies for engaging Gen Z in ecommerce

Industry Tips & Insights 6 August, 2019

Everyone knows Millennials love avocado toast and Gen Z loves selfies. Right? While these may be common stereotypes, they don’t […]

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How to update your product content strategy and reach digitally native B2B buyers

Industry Tips & Insights 17 July, 2019

B2B buying has always been a complicated dance. In the past, sales representatives needed to master their role, develop perfect […]

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How to leverage performance analytics and drive product sales in feed-based marketing

Industry Tips & Insights 9 July, 2019

Whether it’s testing ad copy or finding the best targeting technique, marketers rely on analytics to maximize results and supercharge […]

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