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Build a successful m-commerce strategy by leveraging your product feed and channels

Industry Tips & Insights 15 October, 2019

Mobile commerce, or “m-commerce,” has already taken the world by storm. One third of ecommerce is now mobile-driven, and “perusing […]

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5 common issues when onboarding retailer data

Content Syndication 19 September, 2019

The ability to reliably onboard retailer data is the backbone of strong online retail practices. Of course, hiccups are bound […]

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How to calculate the ROI of your product data in order to drive more returns

Industry Tips & Insights 3 September, 2019

Performance marketing is all about defining exactly how much value each ad, campaign, and listing brings. It takes a lot […]

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Maximize CPG sales + master the digital shelf with these product content experiments

Content Syndication 15 August, 2019

In the past, CPG businesses have focused on the physical shelf in order to understand their success and define next […]

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5 channel and product data strategies for engaging Gen Z in ecommerce

Industry Tips & Insights 6 August, 2019

Everyone knows Millennials love avocado toast and Gen Z loves selfies. Right? While these may be common stereotypes, they don’t […]

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How to update your product content strategy and reach digitally native B2B buyers

Industry Tips & Insights 17 July, 2019

B2B buying has always been a complicated dance. In the past, sales representatives needed to master their role, develop perfect […]

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How to leverage performance analytics and drive product sales in feed-based marketing

Industry Tips & Insights 9 July, 2019

Whether it’s testing ad copy or finding the best targeting technique, marketers rely on analytics to maximize results and supercharge […]

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Reduce product returns (and maximize customer happiness) with quality content

Industry Tips & Insights 2 July, 2019

There will always be some product returns that are out of a business’s control. However, inaccurate expectations and product information […]

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NEWS: The latest in product feeds + ecommerce [Q2 2019]

Industry Tips & Insights 20 June, 2019

What’s new this quarter in product data feeds, your favorite channels, and the ecommerce space? We’ve got specification changes, name […]

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Your introduction to the product data ecosystem: PIM, PXM, and more
[+ infographic]

Feed Management 4 June, 2019

Is your team using a PIM? What about PXM, MDM, or PIDS? There are so many product data-centered tools and […]

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